Meryl Gardner: search on Z-Library

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1

Mood States and Consumer Behavior: A Critical Review

Meryl Paula Gardner

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 769 KB

english, 1985

2

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Meryl Paula Gardner

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.24 MB

english, 1985

3

Better moods for better eating?: How mood influences food choice

Gardner, Meryl P., Wansink, Brian, Kim, Junyong, Park, Se-Bum

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 504 KB

english, 2014

4

Willingness to pay for electric vehicles and their attributes

Michael K. Hidrue, George R. Parsons, Willett Kempton, Meryl P. Gardner

Journal:

Resource and Energy Economics

Year:

2011

Language:

english

File:

PDF, 637 KB

english, 2011

5

Low Involvement Strategies for Processing Advertisements

Meryl Paula Gardner, Andrew A. Mitchell and J. Edward Russo

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 2.23 MB

english, 1985

6

An approach to investigating the emotional determinants of consumption durations: Why do people consume what they consume for as long as they consume it?

Morris B. Holbrook, Meryl P. Gardner

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.12 MB

english, 1993

7

Low Involvement Strategies for Processing Advertisements

Gardner, Meryl Paula, Mitchell, Andrew A., Russo, J. Edward

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.93 MB

english, 1985

8

Book Review: Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Graham, John L.

Journal:

Journal of Marketing Research

Year:

1997

File:

PDF, 561 KB

1997

9

Sponsorship: An Important Component of the Promotions Mix

Gardner, Meryl Paula, Shuman, Philip Joel

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 1.28 MB

english, 1987

10

An Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It?

Morris B. Holbrook and Meryl P. Gardner

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 406 KB

english, 1993

11

LGBTQ and religious identity conflict in service settings

Minton, Elizabeth A, Cabano, Frank, Gardner, Meryl, Mathras, Daniele, Elliot, Esi, Mandel, Naomi, Baron, Steve, Rosenbaum, MarkScott

Journal:

Journal of Services Marketing

Year:

2017

Language:

english

File:

PDF, 370 KB

english, 2017

12

Sponsorship: An Important Component of the Promotions Mix

Meryl Paula Gardner and Philip Joel Shuman

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 1.51 MB

english, 1987

13

Mood States and Consumer Behavior: A Critical Review

Gardner, Meryl Paula

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 1.40 MB

english, 1985

14

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Gardner, Meryl Paula

Journal:

Journal of Marketing Research

Year:

1985

File:

PDF, 902 KB

1985

15

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Pechmann, Cornelia (Connie), Moore, Elizabeth S, Andreasen, Alan R, Connell, Paul M, Freeman, Dan, Gardner, Meryl P, Heisley, Deborah, Lefebvre, R. Craig, Pirouz, Dante M, Soster, Robin L

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 137 KB

english, 2011

16

Book Review: The Growth Warriors: Creating Sustainable Global Advantage for America's Technology Industries

Mishra, Sanjay, Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D., Bayus, Barry L.

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 246 KB

english, 1999

17

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Gardner, Meryl Paula

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 699 KB

english, 1983

18

How Motivation Moderates the Effects of Emotions on the Duration of Consumption

Morris B Holbrook, Meryl P Gardner

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 338 KB

english, 1998

19

Book Review: Research in Consumer Behavior

Wright, Peter L., Wright, James B. Wiley, Wright, Meryl P. Gardner, Wright, Anne T. Coughland, Wright, Roy D. Howell

Journal:

Journal of Marketing Research

Year:

1994

File:

PDF, 440 KB

1994

20

Book Review: Handbooks in Operations Research and Management Science: Marketing

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Putsis, William P.

Journal:

Journal of Marketing Research

Year:

1994

File:

PDF, 437 KB

1994

21

Book Review: Cognitition, Aging and Self-Reports

Mishra, Sanjay, Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D., Cole, Catherine A.

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 299 KB

english, 1999

22

Book Review: MCA+. Morristown

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D., Green, Paul E.

Journal:

Journal of Marketing Research

Year:

1992

File:

PDF, 727 KB

1992

23

Place meaning and consistency with offshore wind: An island and coastal tale

Russell, Aaron, Firestone, Jeremy, Bidwell, David, Gardner, Meryl

Journal:

Renewable and Sustainable Energy Reviews

Year:

2020

File:

PDF, 2.33 MB

2020

24

Consumers' Mood States and the Decision-Making Process

Meryl R. Gardner and Ronald Paul Hill

Journal:

Marketing Letters

Year:

1990

Language:

english

File:

PDF, 865 KB

english, 1990

25

Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice

Meryl P. Gardner, Ronald Paul Hill

Journal:

Psychology and Marketing

Year:

1988

Language:

english

File:

PDF, 850 KB

english, 1988

26

Book Review: MCA+. Morristown

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D., Green, Paul E.

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 727 KB

english, 1992

27

Self-Perceived Knowledge: Some Effects on Information Processing for a Choice Task

C. Whan Park, Meryl P. Gardner and Vinod K. Thukral

Journal:

The American Journal of Psychology

Year:

1988

Language:

english

File:

PDF, 2.45 MB

english, 1988

28

Book Review

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Zinkhan, George M., Zinkhan, F. Christian

Journal:

Journal of Marketing Research

Year:

1994

File:

PDF, 551 KB

1994

29

Book Review

Mishra, Sanjay, Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 368 KB

english, 1998

30

Direct mail solicitations by professional and nonprofessional services: Effects of promotional offers on perceptions of quality

Meryl Gardner, Jennifer Kaplan, Carl Parisi, Robert Stern, Felicia Weinstein

Journal:

Journal of Direct Marketing

Year:

1987

Language:

english

File:

PDF, 641 KB

english, 1987

31

Creating a corporate culture for the eighties

Meryl P. Gardner

Journal:

Business Horizons

Year:

1985

Language:

english

File:

PDF, 450 KB

english, 1985

32

Opinion: The time has come for offshore wind power in the United States

Firestone, Jeremy, Archer, Cristina L., Gardner, Meryl P., Madsen, John A., Prasad, Ajay K., Veron, Dana E.

Journal:

Proceedings of the National Academy of Sciences

Year:

2015

Language:

english

File:

PDF, 864 KB

english, 2015

33

New Books in Review

Donthu, Naveen, Gardner, Meryl P, Krishnamurthy, Sandeep, Noble, Stephanie, Lurie, Nicholas H

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 46 KB

english, 2006

34

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Meryl Paula Gardner

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 466 KB

english, 1983

35

Illustrating a dynamic model of the mood-updating process in consumer behavior

Morris B. Holbrook, Meryl P. Gardner

Journal:

Psychology and Marketing

Year:

2000

Language:

english

File:

PDF, 217 KB

english, 2000

36

Faring well in offshore wind power siting? Trust, engagement and process fairness in the United States

Firestone, Jeremy, Hirt, Christine, Bidwell, David, Gardner, Meryl, Dwyer, Joseph

Journal:

Energy Research & Social Science

Year:

2020

File:

PDF, 1.21 MB

2020

37

Clinical findings in right ventricular noncompaction in hypoplastic left heart syndrome

Gardner, Monique M., Cohen, Meryl S.

Journal:

Congenital Heart Disease

Year:

2017

Language:

english

File:

PDF, 342 KB

english, 2017

38

Book Review

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Gentry, James W.

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 790 KB

1995

39

New Books in Review

Donthu, Naveen, Gardner, Meryl P, Krishnamurthy, Sandeep, Noble, Stephanie, Krishnan, Balaji C

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 44 KB

english, 2006

40

Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study

Nguyen, Hieu P., Munch, James M., Gardner, Meryl P.

Journal:

The Journal of Marketing Theory and Practice

Year:

2014

Language:

english

File:

PDF, 2.12 MB

english, 2014

41

Willingness to pay for vehicle-to-grid (V2G) electric vehicles and their contract terms

Parsons, George R., Hidrue, Michael K., Kempton, Willett, Gardner, Meryl P.

Journal:

Energy Economics

Year:

2014

Language:

english

File:

PDF, 980 KB

english, 2014

42

New Books in Review

Donthu, Naveen, Gardner, Meryl P, Krishnamurthy, Sandeep, Noble, Stephanie, Menon, Geeta

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 33 KB

english, 2006

43

Marketing toys without playing around

Gardner, Meryl P., Michnick Golinkoff, Roberta, Hirsh‐Pasek, Kathy, Heiney‐Gonzalez, Daniel

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2012

Language:

english

File:

PDF, 172 KB

english, 2012

44

Wind in the sails or choppy seas?: People-place relations, aesthetics and public support for the United States’ first offshore wind project

Firestone, Jeremy, Bidwell, David, Gardner, Meryl, Knapp, Lauren

Journal:

Energy Research & Social Science

Year:

2018

Language:

english

File:

PDF, 476 KB

english, 2018

45

Small Molecule Inhibition of MicroRNA miR-21 Rescues Chemosensitivity of Renal-Cell Carcinoma to Topotecan

Naro, Yuta, Ankenbruck, Nicholas, Thomas, Meryl, Tivon, Yaniv, Connelly, Colleen M., Gardner, Laura, Deiters, Alexander

Journal:

Journal of Medicinal Chemistry

Year:

2018

Language:

english

File:

PDF, 1.19 MB

english, 2018

46

Small Molecule Inhibition of MicroRNA-21 Expression Reduces Cell Viability and Microtumor Formation

Ankenbruck, Nicholas, Kumbhare, Rohan, Naro, Yuta, Thomas, Meryl, Gardner, Laura, Emanuelson, Cole, Deiters, Alexander

Journal:

Bioorganic & Medicinal Chemistry

Year:

2019

Language:

english

File:

PDF, 683 KB

english, 2019

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